A short blurb for this week’s A to Z Logo: RJ Stevens Investments. Having worked on an identity for an investment company in the past, I knew from research so many similar companies establish their business using the founder(s) name(s). I chose a combination of letters that I felt would make a smooth ligature, and used a high-end, high-contrast serif font to establish the professional, monetary tone of the identity. “RJ Stevens” sounds like one or more people you could trust with your dolla dolla bills, amirite? Sketch & artboard below!