Scratchers needed a personalized digital experience that wasn’t arbitrary & generic.

Mission

Solution

I designed a WCAG-compliant, engaging & highly shareable personality quiz. Launched with social & digital marketing, the quiz garners an average 30% post-result engagement.

Creative Director / Strategist / UX/UI Designer

PHASE ONE

UI Development

Working within existing development parameters, WCAG-compliant & CAL-branded quiz screens present UI that feels familiar but bold & personalized. Silhouette icons & badges play up the gamification and new Scratchers branding.

PHASE TWO

Digital Marketing

Across website widgets, email & social media, additional assets help encourage personalized play.