CA Lottery needs a standout activation for festivals across the state.
Mission
Solution
I developed an endearing & vibrant experiential footprint that positioned California as the State of Play, and Lottery as the ultimate destination for fun.
Creative Director / Strategist / Designer
STRATEGY + APPROACH:
This lockup plays up the nostalgic feel of an old fashioned road trip with the basic necessities: open road, sun & FUN. Maps & road signs become shorthand directions for festival goers to find CA Lottery and dive into the state of play.
Logo, Look & Feel
PHASE ONE
Experiential Footprint
PHASE TWO
From trailer wrap to photobooth backdrops, CA Lottery branding remains prominent & consistent with bright beacons of cool vibes & games.
