A few weeks behind, but better done than on time, right?

A to Z Logos: Prestige Pitbull Kennels. I love pitbulls – they’re the sweetest, most loyal dogs, with unfortunately the worst reputation. They’re often banned from certain housing/leasing agreements, are wrongfully seen as violent predators incapable of training, and aren’t seen for the adorable cuddle monsters that they are.

For this logo, I took a symbol commonly used to portray pitbulls or other “aggressive” dog breeds and turned it on it’s head – literally. The spikey, scary collar becomes a prestigious crown with a simple 180-degree spin. This regal symbol can become a welcoming icon & badge of pride for bully owners & their companions. Sketches & artboard below!