The next installment in the A to Z Logos series: Voltz Electric. My father has worked as an electrician for over 30 years and on several occasions has considered opening his own practice. His various business ventures served as my first practices at logo design; I wish I still had them somewhere, though I’m sure they’d be just awful.

I noticed the chance to recreate a power socket using the “l” and “t” in “Voltz” and revolved the wordmark around making this as accurate as possible. The name could have been regular old “Volts” once I ruled out the t-z ligature, but z’s make everything cooler, right? Check out sketches & artboard below!