For this installment of A to Z Logos: a smooth, homey logo for Xenial Catering! I wanted to convey the feeling of the first waft of grandma’s home cooking when you’ve been away too long. A catering service that brings the tastes, flavors and feelings of home to any event or occasion. Whether this becomes part of a wordmark or remains a standalone icon has yet to be decided, as evidenced in my artboard below! There were a lot of cliches that I wanted to avoid; I wanted a mark that was clean, balanced & friendly. I could see this appearing on napkins, maybe logo-as-window or embossed on textured place cards. May be a good candidate for a full branding exercise!

Early sketches (very all-over-the-place) & artboard below!